Waterless Hair & Body Care. Better for You. Better for Planet.
Experience a new generation of personal care with water-activated herbal powder formulas. Made with gentle, plant-based ingredients, our shampoo, conditioner, and body wash powders transform with water into a rich, effective cleanse that nourishes your hair and skin while reducing plastic waste.
Paired with refillable aluminum bottles, every refill is a simple step toward a cleaner routine and a healthier planet.
Gentle Care for You. Lower Impact for the Planet.
Explore Our Full Collection
Water-activated herbal hair and body care, thoughtfully crafted for a cleaner planet and a healthier you.
Simple Steps to Sustainable Care
Experience botanical cleansing that respects your skin and the planet. Our herbal powders are designed to be gentle on hair and skin, while refillable aluminium bottles help reduce plastic waste.
Step 02
Fill with Powder
Step 03
Shake & Set
2. Add herbal powder to your PUReRA aluminium bottle with the paper funnel provided.
3. Shake and wait at least 3 hours. For the best results, wait 6 hours before use.
Step 01
Add Clean Water
1. Add water to the bottle until it reaches the level mark on the bottle.
For external use only. Avoid contact with eyes. If irritation occurs, stop use and rinse with water.
PUReRA Powder Shampoo
Contains 0% added water
Lightweight and easy to ship
~80%–90% of aluminum is recycled
Reusable, refillable and recyclable
Over 95% of packaging is recyclable or compostable
Less than 5% of packaging can become microplastics
Why Powder Beats Liquid
The choice between powder and liquid is more than just a ritual—it's a stand for the planet. Here is why switching to water-activated hair care is the ultimate eco-upgrade.
Traditional Liquid Shampoo
Contains 80–90% water
Heavy and resource‑intensive to ship
~8%–16% of plastic is recycled
Mostly single‑use plastic packaging
Can take hundreds of years to break down
Most plastic eventually becomes microplastics
Our Mission: Better for You, Kind to the Planet
Instead of shipping heavy water in plastic bottles, PUReRA focuses on concentrated powder formulas to slash waste and emissions. While our products significantly reduce plastic usage, our paper packaging currently uses a thin film liner for freshness, meaning we are not yet fully zero-waste. We are committed to honesty and improving our sustainability as we move toward a cleaner planet together.