Thoughtfully Selected Ingredients for Pure, Gentle Care
At PUReRA, we believe in thoughtfully selected ingredients, where every element is chosen with purpose to benefit your skin and hair. Our formulas find a beautiful balance between gentle, safe science and powerful plant-based extracts, strictly avoiding any harsh or unnecessary chemicals. You can feel confident knowing your self-care routine is crafted with honesty and your total well-being in mind.
Chemicals to Avoid
We strictly exclude unnecessary harsh synthetics, choosing thoughtful alternatives to ensure your hair and skin care is as gentle as it is effective. Our “Free From” list is the foundation of PUReRA’s commitment to transparency—so you always know what goes into our products, and what doesn’t.
Sulfates (SLS/SLES)
Harsh detergents that strip natural oils and cause scalp irritation.
Mineral Oil
Petroleum-derived oils that clog pores and prevent skin from breathing.
Silicones
Synthetic polymers that create build-up and weigh down hair fibers.
Parabens
Synthetic preservatives linked to hormone disruption and skin sensitivity.
Drying Alcohols
Simple alcohols that dehydrate the hair shaft and cause brittleness.
Synthetic Dyes
Artificial colorants that can cause irritation and allergic reactions.
Phthalates
Chemical plasticizers that can interfere with natural health and wellness.
Formaldehyde Donors
Preservatives that release irritants and allergens over time.
Shampoo Powder
Clitoria Ternatea Flower Extract
Nourishing/conditioning botanical care.
Aloe Barbadensis Leaf Juice Powder
Help moisturize and soothe.
Sapindus Rarak Fruit Extract
Natural cleansing botanical.
Allantoin
Helps soothe and condition the scalp
Conditioner Powder
Aloe Barbadensis Leaf Juice Powder
Help moisturize and soothe.
Panthenol
moisturizing/conditioning.
Oryza Sativa (Rice) Extract
Conditioning/Softening.
Hydrolyzed Vegetable Protein
Hair Conditioning.
Body Wash Powder
Centella Asiatica Extract
Soothing and Conditioning.
Oryza Sativa (Rice) Extract
Conditioning/Softening.
Aloe Barbadensis Leaf Juice Powder
Help moisturize and soothe.
Allantoin
Helps soothe and condition the scalp
Supportive Agents
Potassium Cocoyl Glycinate
Mild cleansing surfactant.
Sodium Benzoate & Phenoxyethanol
Provide preservation
Glycerin, Glycereth-26, and Methyl Gluceth-20
Provide moisturizing/conditioning functions.
Disodium Lauryl Sulfosuccinate
Cleansing/foaming surfactant.
Caprylic/Capric Triglyceride
Emollient.
Guar Hydroxypropyltrimonium Chloride and Polyquaternium-47
Provide conditioning/detangling functions.